In an effort to improve the student experience from the first point of contact, El Camino College has been working on several initiatives to assist prospective students, applicants, and students registering for classes. Vice President of Student Services Mr. Ross Miyashiro recently presented an update of these initiatives in response to the Process Improvement study completed in fall 2016.
One milestone is the implementation of CRM Recruit, software that allows ECC to organize, communicate with, and track potential students. Phone banking programs have also been successfully implemented. ECC representatives personally reach out to students to offer application assistance and further information. Financial Aid and career support will also be available. ECC applicants will receive personalized attention and information throughout the application and registration process. Students have remarked that they appreciate the one-to-one customer service. Content posted on college social media channels has also become more personal to the college's experience, raising engagement with followers. Underway for summer implementation is a 2.0 website refresh to further improve the user experience, navigation and content available on the site. For details on Process Improvement, view the full report online.