ECC Marketing Plan
The Office of Marketing & Communications recently presented the 2018 marketing strategy at the April Board of Trustees meeting. The presentation included an analysis of areas of opportunity for the college's marketing and advertising plan as well as examples of past campaigns, and a summary of new strategies planned for the coming year. The strategy emphasizes telling the El Camino story through the accomplishments of students and faculty using a variety of channels such as the college's website, social media, email, publications and advertising, among others.